Can there be an idea to shoot a commercial better than doing one including 100 cats. All of the 100 house cats visit IKEA and the final product will make you feel happy and content. It is one of the best commercial that any cat lover can see.
The 100 House Cats Won’t Make a Mess!
For starters, it doesn’t really sound like a great idea to release 100 house cats in an empty store. There is always that possibility that they might reap the furniture apart or even reap each other apart. Owning a couple of cats can be quite a big challenge so having so many cats around IKEA definitely sounds like quite the challenge. Luckily besides some little fights and scratches here and there it all went well.
They shot the commercial in the IKEA store in Wembly, England for the UK customers. IKEA seems to be on track and knows that people are completely obsessed with cats these days. What’s better than making a commercial that is filled with cats all around the furniture and seeing them nice and cozy. The creative director Feh Tarty said that they let the cats into the store in order to see what furniture they would like. He believes that cats always seek comfort and whatever that is best for them and we have to completely agree with him.
Cats will always look for their special little places that are going to bring them joy and that they will love to nap at. It can be a couch, a bed, a chair, the carpet or even shelves and drawers as long as it makes them feel comfortable. The IKEA commercial definitely portrays this really well. We can see the cats in a state of absolute joy around the furniture with a little bit of claws from time to time.